Whether you admit it or not, Facebook stories are the most effective way in marketing strategy. And with the different easy-to-use features, Facebook stories have become a valuable marketing resource for your brand.
Marketers take help of Facebook stories to make their brand/product reach a large number of people. But what about your competitor's strategy? Well, Facebook stories will not help you to know about your competitor's strategy, but you can hack Facebook messenger of your competitor's with the help of which you can go through their chats and other discussions they must be doing. You can even watch stories of other people through Messenger, which would be easier for you to spy on your competitor's as well as to manage your stories.
Why should one use Facebook Stories for their business?
For the first time in 2016, when Facebook announced that it is going to create Stories tool, everyone out there was a bit surprised and shocked as well. Because a few months earlier in 2016, Instagram launched the stories feature! And so it was quite tough to attract people towards the newly launched Facebook stories feature. But later on in 2018, Facebook managed to grab 150 million daily active users. Great, isn't it?
Looking at the growth of Facebook stories, one can surely say that it could be the best option for different brands to grow their engagement level, develop your brand awareness, and strengthen the relationship with your Facebook audience.
Unlike other posts on Facebook, stories appear on the top of the feed, which will help your audience to get updated with your product or service! Facebook stories will provide you with the newest way to share exciting, and, fun contents, that would more likely to reach your target audience.
How to use Facebook Stories for your business?
Well, if you have ever shared a story on Instagram, then the process of putting a Facebook story will not be that difficult for you. Both the process is the same.
But before that, you need to create a Facebook page so that you can get started with sharing stories with your audience.
Yes, there are some differences between Instagram and Facebook stories, and that we will discuss later. But for now, let us get into the step-by-step guide towards creating Facebook stories for your business.
Step 1. Create A Business Page On Facebook
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| Hack Facebook Messenger |
One of the most important things is to create your business page on Facebook! Fill out all the necessary details; your page name, address, and phone number. After that, complete the overall look of your page, by adding a profile picture and a cover photo. Now, you are all done!
Important note: If you have already created a business page on Facebook, then you can skip this step and proceed to step 2.
Step 2. Get started with your Facebook stories
Now, that you are ready with your business page on Facebook, you can directly get started with your stories. Unlike your Instagram story, which can only be shared from mobile app, Facebook stories can be shared from any device, for example, from your computer, Facebook app, Facebook-lite app, and Facebook messenger app as well!
But I would prefer you to use the Facebook app for sharing and creating your stories, as it will offer you more variety and tools than the desktop version.
Now, to get started with your Facebook stories, you can tap on the ellipsis button, which you will find in the right corner of the screen on the top, which will provide you with a variety of options including an open camera.
Once you have selected that option, you can then share your stories on Facebook.
Step 3. Creating content for your Facebook stories
Facebook stories are much similar to Instagram stories. And I can list you some of the basic features of Facebook stories:
- Camera
Like your Instagram stories, you can easily switch from front facing-camera to rear-facing camera, and vice versa just by clicking on the flip camera button.
- Lighting settings
Here you will get three lighting options, i.e., flash off (the moon and x icon), flash on (the lightning bolt icon), and low-lighting settings (the moon and cloud icon).
- Camera settings
By clicking on the gear icon which you will find in the top right corner of the screen, you will find the camera settings where you will find the 'save shared photos' and 'something isn't working' options.
- Face filters
In the past years, Facebook has spent a lot into AR(Augmented Reality Filters), and now with the Facebook stories features, it has become more advanced. It offers dozens of advanced filters for stories.
- Facebook stories recording option
As I told earlier, Instagram stories and Facebook stories are much similar. And so like your Instagram stories, Facebook even offers you four different options; Normal, Video, Boomerang, and Live.
- With the Normal option, you can click on the button to click a photo and press that button to record a 20 seconds video.
- If you will select the Video mode button, then with the help of it, you can just tap on it to start a video and then again tap on it to end the video.
- Now comes the Boomerang option! Well, it is just the same as you have seen on your Instagram stories. Press the button and then create your short animation video.
- Last but not least, Live! Just like your Instagram live, when you will click on the Live option, you will get started with a live video.
Conclusion
If you are planning to get started with your Facebook stories, then I would recommend you to do it as soon as possible! Facebook stories can help you explore your business in front of a large number of audience. But before that, get yourself updated with this excellent guide.
