In today’s article, we will take up one of the basic objectives that businesses can’t skip while begin with setting up their ad campaign on Facebook that is “audience targeting”. Though there are various means, we are here to put light on targeting through custom audiences. So, let’s get started!
What is the Facebook custom audience?
A Facebook custom audience is presumably considered as your invaluable Facebook target audience because it provides you with the advantages of retargeting those people who had interacted with your content or visited your website ever in the past. There are several ways to create custom audience, but we will put light on some of the leading among them, in brief.
- Using customer files for creation of custom audience
This first section of the Facebook custom audience has been established with the help of files that belongs to your existing customers, data of email accounts, contact number of app information. With a custom file audience, businesses can easily target audience who is subscribed to your newsletters or using your apps. You first need to create your own custom audience on Facebook and then you can proceed further.
- Creating a custom audience through website traffic
Custom audience when created through website traffic, it becomes even easier to form rebranding campaign for those people whose engagement have been noticed over your website. This alternative will surely boost your productivity as your ads appear to them who already have an interest in the information given on your website. Before you create an audience predicated on website traffic, make sure to install “Facebook Pixel” first.
- Custom audience built with app activity
Most of the businesses nowadays have their iOS or Android app for users. These apps can be a great way of targeting an audience on Facebook. In order to continue with targeting through app activity, it’s mandatory to get your account get registered. After that, you need to pick out those people who remain often use your app and holds on a particular action. For instance, you can choose a purchase event and mention “In the last three months” it will target all of them who have purchased your product in the last three months.
- Custom audience creation through engagement
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| Facebook Target Audience |
You might be aware of the perk of targeting based on engagement that allows businesses to target people who have engaged with their content, liked their pages as well as dropped a comment. Furthermore, most of the users targeted when they:-
- Tap on “call-to-action button”
- Interacted to your posts.
- Viewed your ads.
- Send a reply to your posts.
- Saved or downloaded your posts.
Whether businesses admit or not, Facebook Custom Audience gives them the opportunity of reaching their targeted audience without facing much hassle and is also a tremendous way of associating audience to whom you exactly want to be a part of your ad campaign on Facebook.
